SOCIAL & COMMUNITY PLATFORMS
Comprehensive UX/UI design for social networking and dating applications focused on inclusive design and meaningful connections.
Project Overview
Designed and optimized social networking and dating applications focused on inclusive design and meaningful connections. Like building the perfect playlist, every interaction was carefully curated to foster authentic relationships while ensuring the platform remains accessible to all users.
The challenge was to balance engaging social features with robust user safety measures and accessibility standards, ensuring that diverse audiences could connect and interact seamlessly.
35%
Increase in User Engagement
25%
Improvement in Accessibility
40%
Reduction in User Drop-off
Allo: Building Inclusive Social Networking for Meaningful Connections
Allo is a comprehensive social networking application focused on inclusive design and meaningful connections. Like building the perfect playlist, every interaction was carefully curated. My contribution involved designing intuitive user flows, creating appealing and informative profiles, and developing interaction patterns that prioritize user safety and authentic relationships. The design emphasizes emotional intelligence and inclusive experiences for all users seeking genuine social connections.
Color Palette
Primary Accent (#EF6E40)
Core brand color for primary actions, call-to-action buttons, and key interactive elements that drive user engagement.
Communication Blue (#06ADE0)
Secondary color for messaging interfaces, notifications, and communication-focused features to maintain visual hierarchy.
Navigation Purple (#864F95)
Tertiary color for navigation elements, secondary actions, and supporting UI components to create depth and structure.
Key Achievements
Increased User Engagement:
Designed intuitive social features and interaction patterns, leading to a 35% increase in daily user engagement and meaningful connections.
Enhanced Profile Creation:
Streamlined the profile setup process with guided onboarding, resulting in a 40% increase in profile completion rates.
Improved User Safety:
Implemented clear reporting and moderation features, which increased user trust and safety ratings by 30%.
Accessible Design:
Ensured WCAG AA compliance with high-contrast text and intuitive navigation, making the platform accessible to users with diverse needs.
Key Screens & Social Experiences
Dating App: Crafting Engaging and Accessible Connections
My dating application project focused on creating a modern, engaging, and accessible platform for users to connect authentically. My contribution involved developing intuitive user flows, creating appealing and informative profiles, and designing interaction patterns that prioritize user safety and meaningful connections. The design emphasizes emotional intelligence and inclusive experiences for all users seeking meaningful relationships.
Color Palette
Primary Action (#FF00A5)
Main interactive color for like buttons, match indicators, and primary call-to-action elements.
Secondary Blue (#B9049B)
Supporting color for messaging interfaces, profile navigation, and secondary interactive elements.
Confirmation Red (#FE6A66)
Status color for success states, notifications, and positive feedback indicators.
Key Achievements
Increased User Engagement:
Designed intuitive matching and messaging flows, leading to a 25% increase in daily interactions.
Enhanced Profile Creation:
Streamlined the profile setup process, resulting in a 40% increase in profile completion rates.
Improved User Safety:
Implemented clear reporting and blocking features, which increased user trust and safety ratings by 30%.
Accessible Design:
Ensured high-contrast, readable text and intuitive icons, making the app accessible to a wider audience.
Key Screens & Dating Experiences
Design Process & Methodology
User Research & Empathy
Conducted extensive user interviews and surveys to understand social connection patterns, dating preferences, and accessibility needs across diverse user groups.
Information Architecture & User Flow
Developed intuitive information architectures and user flows that prioritize safety, meaningful connections, and seamless navigation across social features.
Visual Design & Emotional Intelligence
Focused on color psychology, typography, and visual hierarchy to create emotionally intelligent interfaces that encourage authentic self-expression and genuine connections.
Accessibility & Safety Testing
Conducted extensive accessibility testing with diverse user groups, including those with visual impairments, to validate safety features and overall user experience.
Key Learnings & Impact
The Power of Emotional Design
Designing for emotional intelligence and authentic connections requires understanding the psychology of human relationships and translating that into intuitive digital experiences.
Safety Through Design
Effective safety features are seamlessly integrated into the user experience, providing protection without creating barriers to genuine social interaction.
Inclusive Social Experiences
Creating truly inclusive social platforms requires considering diverse communication styles, cultural backgrounds, and accessibility needs from the very beginning of the design process.
Ready to Transform Your Social Platform?
Let's collaborate to create meaningful connections and inclusive experiences that bring people together.