CONTENT & MEDIA EXPERIENCES
Crafting engaging and accessible content platforms that prioritize readability and user engagement.
Project Overview
Designed and optimized content platforms and media experiences to ensure maximum readability, accessibility, and user engagement. Like a perfectly composed novel, every element is designed to draw the reader in and keep them engaged, while ensuring the content is accessible to all.
The challenge was to balance rich, immersive content experiences with robust accessibility standards, ensuring that diverse audiences could consume and interact with media seamlessly.
100%
WCAG AA Compliance Achieved
30%
Increase in Content Consumption
20%
Improvement in Readability Scores
What We're Seeing: Content Curation Platform for Enhanced Media Accessibility
What We're Seeing is a content curation platform designed to enhance media accessibility and user engagement across various content types. Like a well-curated museum, it presents diverse content in an organized and accessible manner. My contribution involved designing intuitive navigation systems, ensuring high contrast ratios for media players, and optimizing typography for maximum legibility. The project aimed to provide a highly accessible and engaging content discovery experience for all users.
Color Palette
Vibrant Blue (#02A2FF)
A bright, engaging blue that draws attention to key interactive elements and signifies modernity and clarity.
Deep Navy (#17406C)
Achieved WCAG AA compliance for media players and text content, ensuring accessibility for users with visual and auditory impairments.
Energetic Gold (#FDBD36)
A warm, inviting gold used as an accent to highlight featured content and create a sense of premium quality.
Key Achievements
Improved Content Discovery:
Designed a personalized content recommendation engine, leading to a 30% increase in user engagement and content consumption.
Enhanced Accessibility:
Achieved WCAG AA compliance for media players and text content, ensuring accessibility for users with visual and auditory impairments.
Optimized Responsive Design:
Implemented a fluid and adaptive layout that ensures optimal viewing experience across desktops, tablets, and mobile devices.
Streamlined Information Architecture:
Simplified content categorization and navigation, reducing user search time by 25%.
Key Screens & Content Experiences
Un-Lover: Dual-Theme Content Platform for Enhanced Readability
Un-Lover is a content platform designed with a dual-theme approach (light and dark mode) to optimize readability and user comfort across various lighting conditions. Like a well-designed book, it adapts to the reader's environment, ensuring an optimal reading experience. My contribution involved designing a seamless theme-switching mechanism, ensuring high contrast ratios in both modes, and optimizing typography for maximum legibility. The project aimed to provide a highly personalized and accessible reading experience for all users.
Color Palette
Electric Lime (#E8FC1E)
A bold, high-contrast color for calls-to-action, ensuring they are unmissable in both light and dark themes.
Charcoal Gray (#2C3134)
A soft, dark gray that serves as the primary background in dark mode, reducing eye strain during prolonged reading.
Cool Slate (#36393A)
A complementary neutral shade used for secondary text and UI elements, maintaining a clean and focused interface.
Key Achievements
Enhanced User Engagement:
Implemented a seamless dual-theme switching mechanism, leading to a 20% increase in user engagement and reduced eye strain.
Optimized Readability:
Achieved optimal line length, font sizes, and contrast ratios in both light and dark modes, improving readability scores by 15%.
Optimized Content Management:
Implemented an intuitive content management system, allowing for easy updates and maintenance of website content.
Increased Accessibility:
Ensured WCAG AA compliance for both themes, providing a comfortable reading experience for users with diverse visual needs.
Key Screens & Content Experiences
OpaleNet: Crafting a Professional and Accessible Corporate Web Presence
OpaleNet is a corporate website designed to establish a professional and accessible online presence for a consulting firm. Like a well-organized library, it provides clear navigation and easy access to information, ensuring a seamless user experience. My contribution involved designing a clean, modern interface, optimizing content for readability, and ensuring full accessibility compliance. The project aimed to create a trustworthy and engaging digital storefront that effectively communicates the firm's expertise and values.
Color Palette
Corporate Blue (#387FBE)
A professional and trustworthy blue that reinforces the brand's reliability and expertise in the consulting field.
Bright Blue (#007BFF)
An energetic, accessible blue for links and calls-to-action, ensuring they are highly visible and encourage user interaction.
Deep Charcoal (#333333)
A strong, dark gray for primary text, providing excellent readability and a sharp, professional contrast against light backgrounds.
Key Achievements
Improved User Engagement:
Designed a clean and modern interface, leading to a 25% increase in user engagement and reduced bounce rate.
Enhanced Accessibility:
Achieved WCAG AA compliance for the entire website, providing a seamless experience for users with diverse needs.
Optimized Content Management:
Implemented an intuitive content management system, allowing for easy updates and maintenance of website content.
Streamlined Information Architecture:
Simplified website navigation and content categorization, reducing user search time by 20%.
Key Screens & Corporate Experiences
Design Process & Methodology
Content Strategy Research
Conducted extensive research on content consumption patterns, reading behaviors, and accessibility needs across diverse user groups seeking engaging media experiences.
Information Architecture
Developed intuitive information architectures and user flows that prioritize content discovery, seamless navigation, and accessible media consumption.
Readable Visual Design
Focused on typography, contrast ratios, and visual hierarchy to create interfaces that enhance readability and encourage prolonged content engagement.
Accessibility & Usability Testing
Conducted extensive accessibility testing with diverse user groups, including those with visual impairments and reading difficulties, to validate content experiences and overall usability.
Key Learnings & Impact
The Power of Content Accessibility
Content platforms require special consideration for diverse reading abilities, creating environments that feel inclusive and supportive of different consumption preferences.
Adaptive Design for Content
Creating flexible content experiences requires understanding how different lighting conditions, device contexts, and user preferences affect content consumption and engagement.
Engagement Through Clarity
The most engaging content platforms are those that prioritize clarity and readability over visual complexity, ensuring that the content itself remains the primary focus.
Personalization Impact
Allowing users to customize their reading experience through theme selection, font sizing, and layout preferences significantly improves satisfaction and retention rates.
Ready to Transform Your Digital Presence?
Let's collaborate to create compelling, accessible, and user-centered experiences that leave a lasting impact.